In a recent study conducted by JD Power, US Insurers are driving customer experience through technology. It may seem obvious, but the study reiterates that People expect an experience that works like when they’re at Amazon, Netflix, and Uber.
According to JD Power: The J.D. Power 2018 U.S. Insurance Digital Experience Study provides an analysis of shoppers’ and customers’ perceptions of your company’s digital channels and explores the correlation between website and mobile app updates/enhancements and engagement as well as an overall digital proficiency rating
According to NerdWallet: “If you go to a carrier’s website, the look and feel is pretty good, but the functionality is lacking,” says Tom Super, director of J.D. Power’s property and casualty insurance practice, who conducted the company’s 2018 Insurance Digital Experience Study.