According to a story in WealthManagement.com, it seems like Morgan Stanley is tweaking its comp structure to incentivize advisors to use firm’s technology offerings.

In recent years, Morgan Stanley launched several technology platforms including Alladin, Life Yield optimization software, and a homegrown Next Best Action planning tool.

The site quotes Vince Lumia, head of Morgan Stanley’s field management: “Our goal now is to drive adoption of this technology and our compensation plan provides incentives to do so,”