According to Bloomberg, major Wall Street firms are seeking investment banking opportunities in the heartland of America. It seems the need to keep their ears to the ground and cultivate local relationships is an essential winning strategy to unearth deals.

According to Bloomberg: Dealmakers of all sizes are pushing deeper into America’s heartland, adding top bankers in cities like Chicago, Houston and St. Louis. They’re seeking to grab market share in the competitive world of advising on mergers and acquisitions, and scouring every corner of the U.S.