Tifin Risk (formerly Totum Risk) is a web-based platform dedicated to helping financial advisors understand their client’s risk tolerance to create custom portfolios that meet their investment goals. The platform uses an innovative approach to risk profiling by combining behavioral data with financial analysis, allowing advisors to construct accurate models of each investor’s psychological and financial preferences. The Tifin Risk website provides a range of resources designed to help advisors better understand the platform’s methodology and use it effectively.

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