M1 Finance
Automated investing platform offering customizable portfolios and margin loans.
Overview
M1 Finance is a robo-advisor platform founded in 2015 that provides automated investing services with customizable portfolio options. Users can automate their investing strategy by selecting what to invest in, how much, and how often, while the platform handles trade execution and dynamic rebalancing to maintain target allocations.
The platform also offers margin loans allowing users to borrow up to 50% of their portfolio value and a high-yield cash account with FDIC insurance on deposits. M1 Finance is a member of SIPC, providing securities protection up to $500,000. The service supports self-directed brokerage accounts with no commission or trading fees but may charge platform and regulatory fees.
M1 Finance integrates account protections, including SIPC and FDIC insurance, and uses information security technology to protect user data. The platform targets sophisticated investors seeking automated portfolio management with flexibility and borrowing options.
Key Features
- + Automated investing with customizable portfolios
- + Dynamic rebalancing based on target allocations
- + Margin loans up to 50% of portfolio value
- + High-yield cash accounts with FDIC insurance
- + SIPC protection up to $500,000
- + Auto-invest scheduling and trade queuing
- + Mobile app for account management