At Finantrix, accessible from Finantrix.com, the privacy of our visitors is a core priority. This Privacy Policy describes what information we collect, how we use it, and your rights with respect to that information.
1. Information We Collect
1.1 Information You Provide Directly
When you interact with Finantrix, you may voluntarily provide personal information, including:
- Contact Form Submissions: Your name, email address, organization, and the content of your message when you use our Contact Form.
- Store Purchases: Your name, email address, and billing information when you purchase digital products. Payment processing is handled by our third-party payment processor (Stripe); Finantrix does not store full payment card details.
- Tool Usage: Information you enter into our interactive tools and AI tools when you request a report or analysis to be emailed to you.
1.2 Information Collected Automatically
When you visit Finantrix, certain information is collected automatically through standard web technologies:
- Log Data: IP address, browser type and version, operating system, referring URLs, pages visited, and timestamps.
- Cookies and Similar Technologies: Session cookies, preference cookies, and analytics cookies. See our Cookie Policy for full details.
- Usage Data: Information about how you interact with our website, including which pages you visit, how long you spend on each page, and which links you click.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To process purchases, deliver digital products, and send tool reports you have requested.
- Communication: To respond to your inquiries submitted via the Contact Form, and to send transactional emails related to your purchases.
- Downloads and Our Mailing List: To download a file from the Website you give your name, work email, company and company website, and confirm the address by clicking a link we send. As each download form states, confirming adds you to the Finantrix mailing list, which sends occasional emails about new research, data, resources and Finantrix products, including a single follow-up a few days after a download that suggests related resources. If you joined before November 5, 2026, when the form said "new research, data and resources", we send you no emails about products. If you are in the European Economic Area or the United Kingdom, the form instead shows an unticked box, and you are added only if you tick it; the download does not depend on it. Every such email carries an unsubscribe link, and unsubscribing does not affect files you have already downloaded.
- Website Improvement: To understand how visitors use our Website and to improve content, navigation, and functionality.
- Security and Fraud Prevention: To detect, prevent, and address technical issues, spam, and fraudulent activity.
- Legal Compliance: To comply with applicable laws and regulations.
We do not sell, trade, or rent your personal information to third parties. We do not use your personal information for advertising targeting or behavioral profiling.
3. Third-Party Service Providers
We use a limited number of trusted third-party service providers to operate our Website. These providers process data on our behalf and are bound by appropriate data processing agreements:
- Stripe: Payment processing for digital product purchases. Stripe's privacy policy governs the handling of payment card data.
- Resend: Transactional email delivery for purchase confirmations, download links, tool reports, and contact form responses.
- Google reCAPTCHA: Bot and spam protection on our Contact Form. Google's privacy policy governs data collected by reCAPTCHA.
- Hosting Provider: Our Website is hosted on infrastructure that may collect standard server log data.
4. Cookies
Finantrix uses cookies and similar tracking technologies to enhance your experience. For full details on the types of cookies we use and how to manage your preferences, please read our Cookie Policy.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law. Contact form submissions are retained for a reasonable period to allow for follow-up correspondence. Purchase records are retained as required for financial and legal compliance purposes.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal information:
- Access: The right to request a copy of the personal information we hold about you.
- Correction: The right to request correction of inaccurate personal information.
- Deletion: The right to request deletion of your personal information, subject to legal retention requirements.
- Objection: The right to object to certain processing of your personal information.
To exercise any of these rights, please contact us via our Contact Form.
8. Children's Privacy
Finantrix is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Website after any changes constitutes your acceptance of the updated Policy.
10. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us via our Contact Form or email us at support [at] finantrix [dot] com.