Editorial policy

How we make money

Two things pay for Finantrix.

Digital products. The Store and the WealthSynth packages. Buying one gets you nothing editorially.

Placements beside buyer guides. $499 a year per guide for a Vendor Spotlight card. $1,499 a year per guide for the Featured Vendor strip, one per guide. Both are labeled as paid.

We take no affiliate commissions and run no display advertising.

What paying us buys

A labeled placement beside a buyer guide, and nothing else.

Being listed is free. Claiming your listing, so you control how you are described and buyer inquiries reach you, is free too. The only thing a vendor can pay for is a Spotlight card or the Featured position beside a guide, and both are labeled as paid.

What is not for sale

Which vendors a buyer guide evaluates, what it says about them, and how they are ordered.

Position in the directory.

Coverage in Insights, and any link inside an article, guide or glossary entry.

Removal of an accurate assessment.

A vendor holding a placement is assessed on the same terms as one that has never paid us. No editorial tool of ours reads who has paid.

How paid placement is labeled

Every paid placement sits inside a bordered module labeled as a paid placement, carries the vendor's name, and states on the page that it does not affect the guide's evaluation.

A placement never appears inside a guide's vendor comparison and is never styled to look like one.

Links

Every outbound link to a vendor's own site carries nofollow. Links inside a paid placement also carry sponsored.

We do not sell links, exchange links, accept link insertions, or publish anything whose purpose is to carry one.

Editorial links are chosen by whoever wrote the piece.

Contributed articles

We publish a small number of contributed pieces from senior practitioners writing about work they were accountable for. We do not charge for one and do not pay for one.

We do not publish agency-written articles, ghostwritten thought leadership, press releases, or anything whose purpose is to carry a link.

Pitch one at our contact form. Send a few paragraphs, not a draft.

Claims and evidence

Every empirical claim we publish traces to a named source or is stated qualitatively. We remove invented figures, surveys, citations and testimonials.

We remove superlatives from vendor copy.

Corrections

Send the page URL, the sentence that is wrong, and something we can check it against, to our contact form.

Free, from anyone, and never tied to a purchase.

Who wrote what

Editorial work is produced by Finantrix. Contributed pieces run under the contributor's byline and are marked as contributed. Placements carry the vendor's name and are marked as sponsored.

Prices

Corrections