Digital Onboarding
Lifecycle engagement platform using predictive data to activate accounts and drive cross-sell for banks and credit unions
Overview
Digital Onboarding is a digital engagement platform designed for banks and credit unions to improve customer lifecycle management. The platform connects core banking, transaction, and engagement data to orchestrate personalized campaigns across digital banking channels, email, SMS, and branch. It focuses on converting newly opened or inactive accounts into active, profitable relationships through data-driven targeting and automated workflows.
The platform offers pre-built campaign templates and audiences, enabling financial institutions to launch engagement initiatives. Key capabilities include predictive targeting based on account behavior and intent, multi-channel journey orchestration, and measurement of outcomes such as direct deposit adoption, eStatement enrollment, card activation, and merchant switches. The company states that 25-40% of new checking accounts are closed within the first year due to lack of usage.
Key Features
- + Core and transaction data integration with predictive intent modeling
- + Pre-built campaign templates for onboarding, cross-sell, and retention
- + Multi-channel orchestration across email, SMS, digital banking, and branch
- + Real-time behavioral triggers and lifecycle automation
- + Action-driven measurement tracking deposits, enrollments, card activations, and switches
- + Platform deployment in as little as six weeks