Banking & Lending › Channel & Digital Banking › CRM for Banking

W.UP

Insight-driven digital sales and engagement platform helping banks personalize offers using customer behavior data.

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Overview

W.UP, founded in 2014 and based in Budapest with a London office, built Sales.UP, a digital sales and engagement tool for banks that analyzes customer behavioral patterns to predict sales opportunities and personalize digital interactions. W.UP merged with BSC (Banking Software Company) in 2021 to form Finshape, combining low-code banking software with W.UP's data-driven personalization technology.

The resulting Sales.UP product enables banks to microsegment customers and deliver targeted, real-time campaigns across digital channels as part of the broader Finshape digital banking offering.

Key Features

+ Behavioral pattern analysis for sales opportunity prediction
+ Real-time personalized digital campaigns
+ Customer microsegmentation
+ Integrated into the Finshape digital banking platform

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