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Product Definition & Approval Product concept approved by the Product Committee or equivalent governance body Target customer segment and use case clearly defined and documented Competitive landscape analysis completed Business case approved with revenue, cost, and risk projections Regulatory and legal review completed — no unresolved compliance issues Pricing strategy approved by Finance and Risk Product features and scope locked for launch — no scope creep
Technology & Integration All technology integrations tested end-to-end in a staging environment API connections to core banking, CRM, and payment rails verified Performance and load testing completed — system can handle expected volumes Security penetration testing completed and critical findings remediated Mobile and web compatibility tested across all supported devices and browsers Accessibility standards (WCAG 2.1 AA) verified Monitoring and alerting configured for all critical system components Rollback plan documented and tested
Regulatory & Compliance Product disclosure documents reviewed and approved by Legal and Compliance Terms and conditions reviewed by Legal — customer-facing language is clear and fair AML/KYC controls configured and tested for the new product Data privacy impact assessment completed Regulatory notification or approval obtained if required Complaints handling process configured for the new product Consumer duty / treating customers fairly assessment completed Regulatory reporting requirements identified and configured
Operations & Support Customer service team trained on the new product FAQs and knowledge base articles published internally Customer-facing help content published on website and in-app Escalation paths defined for product-specific issues Operations runbook created for common scenarios Fraud monitoring rules configured for the new product SLAs defined for customer enquiries and complaints related to the product
Marketing & Communications Launch communications approved by Marketing and Compliance Customer-facing product page live and SEO-optimised Email campaign content approved and scheduled Social media content approved and scheduled Internal communications sent to all relevant staff Press release or media briefing prepared if applicable Analytics and conversion tracking configured for the launch campaign
Post-Launch Monitoring Launch monitoring dashboard configured with key metrics Daily stand-up scheduled for the first two weeks post-launch Customer feedback collection mechanism in place Escalation contact list distributed to all teams Post-launch review meeting scheduled for 30 days after launch