Directory Listings
Being listed is free, correcting it is free, and having it taken down is free. Claiming your listing costs $199 a year and puts you on a buyer guide. Here is how each of those works.
Your listing, in short
Being in the directory is free, and it stays free. So is correcting it, and so is having it taken down. None of that depends on you buying anything, and none of it ever will.
Claiming it costs $199 a year. That makes the listing yours to edit, lets you put your own product data sheet on the page, routes buyer inquiries to you, and means your corrections go live the same day instead of waiting in our queue.
Add a buyer guide — the page someone reads while building a shortlist — and it is $299 a year with the listing included. The one Featured position above the sponsor cards is $499. Nothing is charged until we approve it.
If you're already listed and didn't put yourself there
We built most of the directory from public sources, so buyers could compare a whole category rather than only the vendors who signed up. Your entry is there whether or not you ever talk to us.
What you pay for is control and placement, never accuracy. If something is wrong, tell us and we fix it — free, and whether or not you are a customer. If you would rather not be listed at all, say so and it comes down.
What changed, and why we are saying so
Claiming a listing used to be free, with a paid upgrade above it and a paid guide placement above that. Almost nobody climbed it, and the reason was not the prices: the free listing already gave most companies what they came for, so the paid tiers competed with it and lost.
Then there was one price for a listing and a guide together, which asked a company that only wanted its own record straight to pay for a placement it had not asked for. So the listing now stands on its own at $199, a guide is what costs more, and the Featured position is buyable from the page rather than by email. If you bought under an older model, your price does not change while your subscription runs.
Claim your listing
- Who it's for
- Anyone at a financial-services software vendor, listed with us or not
- Cost
- $199 a year, or $299 with a place on a buyer guide
- Time
- Five minutes to submit, a few days to review
Worth having to hand
- A work email on your company's domain. It is how we confirm the listing is yours, and it is what makes the review quick. If that is not possible — a founder on a personal address, an agency, mail running on another domain — a meta tag or a DNS record proves it instead, and settles ownership on the spot rather than waiting on an editor.
- A card. It is validated and stored, and charged only if we approve the listing.
- The product name, as you would like it published. We list products, not companies — three platforms means three listings.
- The website URL, including the
https://. - Sector, business function and application type, if we do not list you yet. Pick where a buyer would look for you, not where you would like to compete.
- A one-line description of what the product does, and a paragraph on the problem it solves and what it replaces.
How it goes
- Find your companyStart typing on the claim page. If we already list you, we open that listing rather than creating a second one — duplicates are the most common reason a submission stalls.
- Choose your buyer guidesOptional, and this is where most of the price is. A Spotlight card on a guide takes the total to $299; the one Featured position above those cards takes it to $499. Further guides are $100 each. If no guide covers your category yet, take the listing on its own and we place you free when one launches.
- Enter your details and authorizeYour card is validated and stored. Nothing is charged. There is no account to create first and no verification email to wait for.
- We review itWe confirm the listing is yours and that it fits the guides you chose, and we may edit the wording for accuracy. Usually a few days. You can keep working on the listing while you wait — we hold your changes against the submission and apply them on approval.
- Approved — we charge and publishYour listing goes live and is yours to edit, and your placement appears on the guide. If we cannot approve it you are not charged, there is no refund to wait for, and nothing appears on your statement.
What tends to send one back
- A duplicate of something we already list
- Superlatives: "leading", "best-in-class", "world's #1". We take them out
- A description that never says what the product does
- A guide that does not fit the product. We suggest one that does rather than taking the money
- A consultancy or reseller submitted as a software product
- A claim from a personal address we cannot connect to the company. Verify with a meta tag or a DNS record instead
Tell us about a company we have missed
- Who it's for
- Anyone with a work email — a buyer, a reader, an analyst, a competitor
- Cost
- Free
- Time
- One minute
Worth having to hand
- The company name.
- The website.
- A work email — your company, agency or firm. It is how we come back to you with the one question that settles a suggestion. Free-mail and throwaway addresses are refused; if you have no work address, write to us instead.
- One line on what they do, if you know it. Optional.
How it goes
- Tell us how you are connectedWhether you work there, represent them, use the product, or are sizing up the category. It is the first question on the form and it decides what we ask after it. No account and no card either way.
- Send us the name and the siteThat plus your work address is the whole free form. If you work at the company or act for it, we offer you the paid claim at this point instead, because you can write your own entry and we cannot. There is a decline button beside it, and taking it leaves the free path exactly as it was.
- Our editors research itWe write the entry ourselves, in our words, from public sources — the same way the rest of the directory was built.
- It goes live, or it does notWe research suggestions in the order they arrive, between the work we are paid for. Some take weeks and some are never listed. A suggestion never becomes a paid listing by itself.
What tends to send one back
- A company with no financial-services software product
- A link in the description field. The website box is right there
- The same company sent repeatedly
Have your listing taken down
- Who it's for
- Anyone with an email on the listed company's domain
- Cost
- Free, and unconditional
- Time
- One email
Worth having to hand
- An email on the company's domain.
- The listing URL, or the product name.
How it goes
- Write to us from a company addressTell us which listing. No reason needed, and we will not try to sell you anything instead.
- We take it downThe page comes down and the URL is retired properly, so it does not become a broken link elsewhere.
What tends to send one back
- A removal request from a personal or agency address
- A request to remove a competitor's listing
What things cost
The whole thing, or just the half that applies to you. No email required, and every section carries the address of the page it came from.