Questions We Get Asked
The questions that actually arrive, answered the way we would answer them in an email. Every answer has its own link, so you can send someone straight to the one they need.
Your directory listing
What does a directory listing cost?
Nothing. Listing, claiming and correcting are free. We charge for control and reach, not for accuracy.
How long does a submission take?
Usually a few business days. We email you when it's live.
We're already listed but we never submitted anything. Why?
We built most of it from public sources, so buyers could compare a whole category. Claim it to correct it, or ask us to take it down. Both are free.
Can we have our listing removed?
Yes. Email us from your company's domain and we'll take it down. No reason needed.
Our submission came back. What now?
Usually a duplicate, a category that doesn't fit, or copy that sells rather than describes. All five-minute fixes, and you can resubmit as often as you like.
We sell several products. One listing or several?
Several. We list products, not companies. The form will ask you to confirm a second product from the same domain is genuinely different.
Our description is out of date. Can you change it?
Yes, free. Claim the listing and edit it, or send us the correction through the contact form.
We can't claim with a company email. What now?
Add a meta tag to your homepage or a DNS TXT record. If neither is possible, our editorial staff review the claim.
Can our agency claim the listing for us?
The claim needs a company-domain address. After that, whoever manages the profile can take over.
Does a listing give us a backlink?
Your profile carries your website, free. It's marked nofollow on free and paid listings alike, so it passes no ranking signal. A listing is worth having because buyers read the directory.
Buyer guides and Spotlight
What exactly is a Spotlight?
A labeled sponsored card beside a buyer guide, linking to your directory profile. Beside our analysis, not inside it.
What does it cost?
$99 per guide per year for a Spotlight, $499 for Featured, plus the $299 Enhanced Listing every placement sits on. A first Spotlight on one guide is $398 in year one. Cover a category's open slots in one order and save 20%.
What is a Featured Sponsor?
The single slot above the Spotlight cards, $499 per guide per year. Larger and first. Labeled as paid, like every placement.
Why only one Featured Sponsor per guide?
A second one wouldn't be featured.
When are we actually charged?
Not at checkout. Your card is collected there and charged when we approve the placement, usually within two business days. Declined placements aren't billed.
Do we need an Enhanced Listing before we can buy a placement?
You need one, but not before — the $299 is added to the same checkout. If you already have one you won't be charged twice.
How do vendors get into a buyer guide's evaluation?
Editorially. No application, no price. Keep your directory profile accurate — that's what we read.
Can we pay to be added to a guide, or to move up in one?
No, and buying a Spotlight doesn't do it either.
Can we appear on more than one guide?
Yes, and most vendors in several categories do. Pricing is per guide; covering a whole category saves 20%.
The guide we want is sold out. Is there a waiting list?
Tell us which one and we'll let you know when a slot opens. We won't oversell a guide.
A guide says something inaccurate about our product.
Send the guide URL and the sentence through the contact form. We fix factual errors free, customer or not. We won't remove an accurate assessment you disagree with.
Do you sell newsletter sponsorships, webinars or display advertising?
Not today. Tell us what you're after through the contact form and we'll come back to you when something opens.
Can we pay by invoice instead of card?
Ask. There's an inquiry form on the Spotlight page and we'll work with your procurement process.
How do we cancel?
From your vendor dashboard, any time. Canceling stops the renewal and ends the placement. We don't refund time already run.
Do you refund a placement we're unhappy with?
Talk to us. A placement that never ran, or that we got wrong, we make right. One that ran as described and underperformed is a conversation, not a guarantee.
Writing for us
Do you accept guest posts?
Not in the usual sense. We publish a few contributed pieces from senior practitioners writing about work they've done. No agency placements, no ghostwritten thought leadership, nothing offered in exchange for a link.
Can we pay to have an article published?
No. A paid article would be an advertisement, and we'd have to label it as one.
Can our contributed article link to our product?
Your bio carries your name, title, company and one link. Links inside the piece support the argument; promotional links come out in editing.
What does a contributor get?
Your byline and title, a two-line bio with one link, editing with the final text back to you, and promotion through our newsletter and social channels. You can republish elsewhere afterwards, pointing back here.
Will you reply to our pitch?
We answer pitches that meet the bar on the contribution page. We don't reply to mass-sent pitches, agency outreach, or pitches with no named author.
Should we send a finished draft?
Please don't. Send the pitch first — a draft written before we've agreed the argument is work you may have wasted.
Can we use AI to help write it?
As a drafting aid, that's your business. We won't publish a generated draft sent as original work.
Links, PR and coverage
Will you add a link to our site in one of your articles?
No — not paid, not exchanged, not as a favor. That covers resource-page requests, broken-link outreach and link insertions. Your directory profile already links to you, free.
We noticed a broken link on your site and have a replacement.
Do tell us about the broken link and we'll fix it. We'll pick the replacement. Every link in our content is checked against live pages on every build.
Would you consider a link exchange or a partnership swap?
No — not reciprocal linking, three-way exchanges, or partnerships whose substance is an exchange of links. We don't reply to these individually, so don't hold a campaign waiting on one.
Will you publish our press release?
No, we don't run a newswire. If it changes a fact about you, send it as a correction.
Can you add our product to a roundup or resource page?
Relevance decides, and it's our call. Keep your directory profile accurate — that's what we read.
Independence and corrections
You sell advertising and publish independent research. How does that work?
Money buys presentation and reach, not editorial position. A Spotlight buys a labeled card beside a guide — it doesn't get you into the evaluation or soften what we say. A vendor who has never paid us is covered on the same terms.
How do we get something corrected?
Send the page URL, the sentence, and something we can check it against — your own site counts. Free, and open to anyone. We won't take down something accurate because it's unwelcome.
If we buy a placement, will you take down the piece we don't like?
No. If it's factually wrong we'll fix it, free, whether or not you're a customer.
The whole thing, or just the half that applies to you. No email required, and every section carries the address of the page it came from.