Start here
Most of what people write to ask about is available, free, and takes about ten minutes. This is in three parts, so you can read the one that applies to you and skip the rest.
1,500+vendors in the directory
140+buyer guides
280+published articles
Getting listed and getting seen
Two different things live here, and it helps to keep them apart. The first is your record — the profile a buyer sees when they look up your category. That's free, and it's yours to correct.
The second is reach — showing up on the buyer guides where people are actively building a shortlist. That one we sell, openly, at a published price.
✓ Available
Free. We review every submission, usually within a few business days. Submit a listing. ✓ Available
We built most of the directory from public sources. Claim it and it's yours to correct.
✓ Available
Free. Claim the listing and edit it, or just tell us what's wrong.
✓ Available
Email us from your company's domain and we'll take it down.
✓ Available
Enhanced Listing, $299 a year. Edit every field, add your logo, and inquiries come straight to you.
✓ Available
A Spotlight card beside a guide. $99 per guide per year, on top of the $299 Enhanced Listing. 4 slots.
✓ Available
Featured Sponsor, $499 per guide per year, on top of the Enhanced Listing. One per guide, above the Spotlight cards.
✓ Available
On approval, not at checkout. Declined placements aren't billed.
✓ Available
Cover every open Spotlight slot in a category in one order and save 20%.
◷ Not yet
Not yet. Tell us what you're after and we'll come back to you when it opens. Get in touch. ◷ Not yet
We don't run display advertising. A Spotlight is the format we do run.
◆ Not for sale
Editors choose who's relevant. Keep your profile accurate — that's what they read.
◆ Not for sale
Ranking ignores what you've paid.
Writing for us
We publish a small number of contributed pieces, and the ones that work are always the same shape: someone senior writing about something they were personally on the hook for.
The bar is high and the process is short. Send us a few paragraphs, not a finished draft.
◆ Selectively
Sometimes — for senior practitioners writing about work they were accountable for. Send a short pitch, not a draft.
◆ Selectively
Welcome when it's relevant to something we're working on. Lead with the substance.
◆ Not for sale
A byline belongs to the person whose experience is in the piece. If you want visibility for the brand, buy a Spotlight.
◆ Not for sale
We don't take payment for editorial in any form. Advertising we sell openly and label as such.
◆ Not for sale
We don't run a newswire. If the news changes a fact about you, send it as a correction.
How we stay independent
We sell placements and we publish independent research, to the same audience. That only works if the line between them is drawn in public and holds on a quiet month as well as a good one.
Here's where we've drawn it, why, and what it means for the requests we get most often.
✓ Available
Free, from anyone. Send the URL and the sentence. Tell us. ✓ Available
Already there, free. Your profile carries your website, marked nofollow — so it passes no ranking signal.
◆ Not for sale
Editorial links are chosen by whoever wrote the piece. There's no price list to ask for.
◆ Not for sale
No. We don't reply to exchange requests individually, so don't hold a campaign waiting on one.
✓ Available
Tell us about the broken link and we'll fix it. We'll pick the replacement.
◆ Not for sale
No. A labeled placement beside the analysis is the version we do sell.
◆ Not for sale
We'll correct anything wrong. We won't remove something accurate because it's unwelcome.
What things cost
Directory listing
Free
Your profile — claimable, correctable, and removable on request
Enhanced Listing
$299 / year
Edit every field yourself, add your logo, and take buyer inquiries directly
Spotlight placement
$99 / guide / year
On top of the Enhanced Listing. 4 slots per guide, labeled as sponsored
Featured Sponsor
$499 / guide / year
On top of the Enhanced Listing. The single slot above the Spotlight cards, one per guide
First Spotlight, all in
$398 / year
$299 Enhanced Listing + $99 for one guide. Further guides are $99 each
A whole category
−20%
Cover every open Spotlight slot in one category in a single order
A note on how this is written
We have tried to say what is possible first and what is not second, with the reasoning attached. Where the answer is “not for sale”, that is a position rather than an opening offer — usually because selling that particular thing would quietly ruin the reason people trust the site, which is the same reason a placement on it is worth buying.
What we sell will change as we add formats. This is where new ones will appear first. What does not change is the line: advertising is labeled and sits beside the analysis, and the analysis itself is not for sale. If you would rather have all of this as a document, take the PDF.
