Buyer-Guide Spotlight
One guide comes with your $199 listing, and each further guide is $199 again. 4 companies per guide, labeled as sponsored, and no effect at all on what the guide says about anyone.
What you're buying
A sponsored card beside a buyer guide — the page someone reads while building a shortlist. It links to your directory profile.
It attaches to a claimed listing, and you can buy both in one go: $299 a year covers the listing and a Spotlight card on one guide, $499 covers the listing and the Featured position. Further guides are $100 each.
Each guide takes 4 companies at most. That is a promise about the page rather than a scarcity tactic: a guide carrying twenty logos is not worth appearing on.
What it doesn't do
It does not put you in the guide's vendor evaluation and does not change a word of it. The rail sits beside the analysis and is labeled as paid.
A company holding a placement gets exactly the same editorial treatment as one that does not — including when the verdict is unflattering. No editorial tool of ours knows who has paid.
People read the guide because it was not bought. That is the whole reason a placement beside it is worth anything.
How the money works
$199 a year for the listing, $299 with a guide, $499 with the Featured position. Further guides are $100 each. It renews until you cancel.
We don't charge at checkout. Your card is validated and stored there and charged only when we approve the listing. If we decline it you are not charged, there is no refund to wait for, and nothing appears on your statement.
If no guide covers your category yet, you pay the same and we place you at no extra cost when one launches. You are not paying less for less; you are owed a placement.
Sponsoring a guide outright
One company can take the exclusive position above the sponsor cards on a guide, for $499 a year with the claimed listing included. There is one per guide — a second would not be exclusive — so the claim page shows it as taken once it is sold, and we will not sell it twice.
Stopping one
Cancel any time. The card comes off, the slot frees, the subscription stops. We do not refund time already run.
Unpublish the listing and the card stops showing immediately. The sponsorship stays active until you end it, so end it if you want the slot freed.
What things cost
Appear on more guides
- Who it's for
- Vendors who already own their listing and want more than one category
- Cost
- $299 a year with your listing, or $100 per further guide
- Time
- Five minutes to order, a few days to review
Worth having to hand
- A shortlist of the guides your buyers read. The picker shows the ones matching your category.
- A directory profile worth landing on. The card links to your profile, not your website.
- Some idea of what would make you renew. Your dashboard reports impressions, clicks and inquiries per guide.
How it goes
- Claim your listing firstA placement attaches to a listing you own. Buying both together is $299; adding a guide to a listing you already pay for is $100.
- Pick the guidesWe show the guides whose category your product actually serves. An off-category placement is not something we sell.
- Check outOne checkout covers every placement. Your card is not charged yet.
- Finantrix editorial staff review the fitUsually a few days. If your product does not serve that category we would rather move you than take the money.
- You go live, and only then are you chargedThe card publishes and your dashboard starts reporting on it.
What tends to send one back
- A guide whose category your product doesn't serve
- Profile facts that don't match your own website
- Supplied ad copy for the card. It renders the same reviewed profile fields as every other listing
- A placement bought in the hope of entering the guide's evaluation
The whole thing, or just the half that applies to you. No email required, and every section carries the address of the page it came from.