Persona
Configurable identity verification platform for digital onboarding and fraud prevention.
Overview
Persona provides a configurable identity platform designed to adapt to various business needs including identity verification, KYC/AML, KYB, and age assurance. The platform enables organizations to design identity processes that meet regulatory requirements and evolving fraud threats.
The solution offers modular building blocks to orchestrate and automate identity lifecycle processes such as data collection, verification, enrichment, investigation, and consolidation. It supports fraud prevention, manual review, and trust & safety use cases through a customizable identity hub and multi-layered fraud detection.
Persona integrates global verification methods and risk signals, allowing granular control over personally identifiable information (PII) processing to comply with regional regulations. It is used by startups and large enterprises to maximize conversion, streamline operations, and stay ahead of emerging fraud techniques.
Key Features
- + Configurable identity verification workflows
- + Support for KYC, AML, KYB, and age assurance
- + Multi-layered fraud detection and prevention
- + Customizable manual review hub
- + Centralized identity data management
- + Granular PII control and compliance
- + Global verification methods and risk signals
- + Automation of identity lifecycle processes